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Is your industry boring?

Truth be told, there are topics that challenge even the most creative content marketers. On one hand, “boring topics” can be a relative thing. A topic I’m an expert in is much easier for me to write about than a topic I’m unfamiliar with. For example, a CPA (certified public accountant) may find it fun writing about tax returns and filing, but wouldn’t enjoy writing about, say, conversion optimization, if they’ve even heard of it. If your topic seems boring to you, take heart. One of the reasons why B2B content marketers struggle to produce a variety of engaging content is because they see the topic as boring. But there’s good news: Since most people in your industry aren’t creating useful content,?often because they don’t know how to, boring topics can be a great opportunity for you to dominate your niche with the right content marketing strategy.Let’s discuss the 4-point approach to writing an interest blog post in a boring industry. Are you ready?

? 1. Find out what questions your audience is asking. Ask better questions, get better answers.? Terry J. Fadem There are lots of ways that you can find out what your audience wants and how to speak their language. But, the easiest way is to find the questions that your audience is asking and answer them. Those questions may be boring, but you (the content creator) have a responsibility to make them interesting. The moment you do that, readers will be glued to your post. Creating interesting blog posts doesn’t depend on your connections, your writing style or your writing tool. Mastering one single skill can help you stand out: asking the right questions.? Al Gore was able to get over 350,000 people to watch his video on The Case for Optimism on Climate Change. He captivates the audience by asking a simple question: “Do we really have to change?

”If you focus on the right questions, you’ll produce the types of content that’ll not only be read by your audience, but served up by Google to search users. Keep in mind that long-form content is favored by Google to target audience demographics. i). Find the questions that your audience is asking. Questions that begin with “what,” “which,” “who,” “when” and “how” can help you create useful and interesting content for your audience. There’s no better place to find those questions than Quora. Let’s assume that your boring topic is insurance. We want to find user questions related to insurance premiums. Here’s how: First step: Go to Quora. In the search bar above the header, type your primary keyword (e.g., “insurance premium”). Then, hit enter.Second step: Analyze the questions. Scan the list and pick out the ones that piqued your interest.Third step: Research the questions. Plug one of the questions into Google AdWords Keyword Planner and look for variations. This will give you some ideas for your content, maybe even a case study.Fourth step: Craft your title. At this point, you can now craft your title because you’re ready to write the content. Let’s use one of the search terms above: Life insurance for over 50 On the surface, this search term is boring.? If you’re not careful, you might lose sight of what exactly the reader wants to know. So, let’s make it better by adding some modifiers to the search term. Here are fresh and interesting titles:Life Insurance for Over 50: The Step-By-Step Guide What Does it Take to Qualify for Life Insurance When You’re Over 50 Years Old?

Life Insurance for People Over 50: The 5 Simple Requirements You NeedHow interesting are these titles now?

You can get more questions that your audience members care about from Yahoo! Answers. Topics related to insurance?might be?boring to most people. But, with a little creativity, you can make content on those topics go viral. Here are a few more examples of insurance-related content that went viral and generated thousands of social shares and backlinks.2. Infuse your personality into the content and edit for brevity. Your content strategy determines how far you’ll go. If you want to get results from your quality content, you must plan it out. Whether you’re a B2B or B2C marketer, creating high-value content can grow your business. A content marketing strategy gives you focus on what long-form topics are relevant and what key words help build the marketing around your target audience. According to the Content Marketing Institute, “44% of B2B marketers rate the use of content marketing to grow leads and revenue as an effective strategy.”In this age of intense competition, a lack of personality in your marketing will doom your efforts. People want to connect with you and know you. And, not just read your content. It’s high time you woo ardent readers and clients with your online personality. Its not just the Content Marketing Institute coming to this conclusion.Whenever I visit a store to buy an item and the sales assistants are boring and disinterested, I’ll likely?walk away. But, that’s not all. If I visit a blog and

注：配圖為UCI設(shè)計(jì)公司作品

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